This site uses Akismet to reduce spam. With the user data and experience provided by Google Maps Platform in particular, we are poised for success.". Event-driven compute platform for cloud services and apps. Accelerate business recovery and ensure a better future with solutions that enable hybrid and multi-cloud, generate intelligent insights, and keep your workers connected. In 2015, Rebel Foods, the parent company of Rebel Foods, graduated from … FHIR API-based digital service production. Command-line tools and libraries for Google Cloud. Google Maps Platform technologies complement Rebel Foods' use of Google Cloud Platform services such as the BigQuery analytics data warehouse to process data used to forecast inventory levels and provide recommendations to customers based on previous usage and behaviors. Real-Life Angel Investing Returns 2012–2016, Making Your First Recording App Using The MediaRecorder API, The Notorious Electoral College and the Threat to American Democracy, The 2020 Election is closer than you think, deconstruct the recipe into specific ingredients / spices / protein / veggies etc, source and supply the ingredients to every corner of the country, build an SOP to create the product consistently at our kitchens, train our kitchen teams through de-skilling / automation, keep iterating till we get the customer to love the product. Deployment and development management for APIs on Google Cloud. Package manager for build artifacts and dependencies. End-to-end automation from source to production. Service for creating and managing Google Cloud resources. Custom machine learning model training and development. We have now set aside a fund of INR 100 Cr (15 MN USD) from our balance sheet to kickstart this. Monitoring, logging, and application performance suite.

Tools for automating and maintaining system configurations. Automatic cloud resource optimization and increased security. Anybody can start a cloud kitchen, but they can’t scale and do what Rebel has done, he says. In 2014, Rebel Foods decided to move to the cloud and selected Google Cloud because of its stability, reliability, and scalability.

Change the way teams work with solutions designed for humans and built for impact. Most are located in industrial complexes, first floor walk-ups or side alleys where rents are low and capacity is not a constraint. With 175 kitchens delivering to about 900 locations across India, Rebel Foods needs to provide estimated delivery times and meet delivery guarantees, while accounting for all the factors that might affect how quickly a rider can reach a customer's doorstep.

What’s the kind of revenue each one generates? The venture founded in 2011 focussed on trying to build a conventional food brand. How different are these markets vis-à-vis India? Follow @ETCIO for the latest news, insider access to events and more. But crippling rents prompted the duo to shut down the operation three years later and switch to cloud kitchens. Rebel Foods is the largest cloud kitchen restaurant company, with over 1500+ restaurants serving across 16 cities via online food delivery. Our own brands were nothing but offerings that got built on this common platform of technology, culinary innovation, supply chain and the operating network. Small and beautiful is great, but that does not require a platform to scale. Data warehouse for business agility and insights. Automate repeatable tasks for one machine or millions. Speed up the pace of innovation without coding, using APIs, apps, and automation. Multi-cloud and hybrid solutions for energy companies. Relational database services for MySQL, PostgreSQL, and SQL server. Highly specialized business, strategy and accounting services to companies and startups looking to scale globally, through 9 offices in 4 continents: Europe, Asia, South America and Africa.

We realized that a great platform is a necessary condition for building endearing products and brands, but it’s not the sufficient condition.

These two along with our Indian-Chinese brand Mandarin Oak and pizza brand Oven Story have a 70% share in our revenue. The business also wanted to take advantage of the opportunities Google Maps Platform presented to improve the efficiency and effectiveness of its delivery service. Each dish has been deconstructed to create an exact timeline; for instance, workers can churn out dosas every two minutes. Traffic control pane and management for open service mesh. Whether your business is early in its journey or well on its way to digital transformation, Google Cloud's solutions and technologies help chart a path to success. This enabled the business to understand where to allocate budget for local marketing to stimulate demand in underserved areas. Tools for monitoring, controlling, and optimizing your costs.

Indian dishes vary from one region to the next—biryani recipes change every 100 miles or so—forcing Barman to set up a food lab and standardize the menu in a way that provides consistency while catering to regional sensibilities. Analytics and collaboration tools for the retail value chain. PRINT Detect, investigate, and respond to online threats to help protect your business. Diners are invited to read the entire account, which extends to 14 chapters and describes a protracted war between two ancient Persian kingdoms. How do you decide on the locations for the cloud kitchens? Services for building and modernizing your data lake. For home pizza party s/he goes to Dominos, and for an anniversary celebration s/he goes Barbecue Nation, and for morning South Indian breakfast s/hegoes to the local Udipi or Shiv Sagars of the world.

Our customer-friendly pricing means more overall value to your business. b) We know how many “Food venture” dreams get quashed (ours did too before we managed to survive and claw back) because of lack of capital, wrong location, incredible risks, massive investment before product-market fit and so on. Our biggest brands today, in terms of the number of orders, are Faasos and Behrouz Biryani.

We are experimenting with providing backend support and taking care of existing chains in the country. "We have doubled our revenue every year from 2014 until now, and we operate kitchens in 15 cities across India. Kallol Banerjee, in … Infrastructure and application health with rich metrics. Your email address will not be published. Data science model coupled with Machine Learning algorithms made it easier for the company to forecast demand and order with a 90% accuracy level. VPC flow logs for network monitoring, forensics, and security. Migration solutions for VMs, apps, databases, and more. Secondly, for every such food mission, as described above, customer goes to an expert food provider when available. We have three operational kitchens in Dubai, running brands such as Behrouz Biryani, Oven Story, Faasos, MO, The Biryani Life and Sawa. Compute instances for batch jobs and fault-tolerant workloads. The expansion hasn’t been without challenges. Tracing system collecting latency data from applications. How have you fared internationally? Cloud provider visibility through near real-time logs. Zero-trust access control for your internal web apps. Essentially, we have provided them backend support in our kitchens, as we would for our brands. Solutions for content production and distribution operations. Of course, you move up or down at different points in time, depending on what life dishes out, but that usually takes years and decades. Yes, but we don’t think we need to do everything ourselves. End-to-end solution for building, deploying, and managing apps. In addition to building their own brands, Rebel Foods has opened up its platform under the Rebel Launcher program for enthusiastic food entrepreneurs having ideas for launching food brands. ASIC designed to run ML inference and AI at the edge. “With this Biryani, we have brought back to life this lost recipe.”. "Thanks to the firm's support, Google Maps Platform APIs were a game changer for us.". Founded by a McKinsey & Co. alumnus named Jaydeep Barman, the company serves a dozen different menus with everything from cheese-loaded Italian pizzas to 99 variations of the dosa, a popular south Indian lentil-and-rice crepe.

Will you be foraying into newer categories? Private Docker storage for container images on Google Cloud. Click "Continue" to accept and continue with ET CIO. Needless to say, there will also be a lot of joint problem solving between the entrepreneur and a dedicated operating team from our side to make this a success — brand by brand, entrepreneur by entrepreneur. Infrastructure to run specialized workloads on Google Cloud. Partner Criteria. Serverless application platform for apps and back ends. Read Also: Neena Dasgupta of Zirca Digital Solutions on how to create content that connects.

Dear user, ET CIO privacy and cookie policy has been updated to align with the new data regulations in European Union. Rebel Foods calls itself the World’s Largest Internet Restaurant Company, a boast that’s hard to disprove because there aren’t many chains quite like it. Services and infrastructure for building web apps and websites. Registry for storing, managing, and securing Docker images. Discovery and analysis tools for moving to the cloud. Gig-economy companies suffer high employee turnover, and Rebel is no exception. It looks something like below and still does not do justice to what it can look like eventually: We have been looking at this chart for sometime and were scratching our heads as to what to prioritize and how soon can we keep building these offerings.
Remote work solutions for desktops and applications (VDI & DaaS). "Searce helped us determine the Google Maps Platform APIs we should use across our mobile applications and websites, and how many licenses we needed to conduct activities like calculating estimated delivery time and reviewing order heat maps," Barman says. “That takes the judgment out,” Barman says. Pizzas move along a conveyor belt from prep to oven to carton.

Processes and resources for implementing DevOps in your org.